about

what we’re about

Salt was started in 2010 by CBA to connect and support Christians working within New Zealand’s media, helping them to remain faithful and effective in their workplace. The growth since then has been extraordinary, as have the positive spin offs.

We believe in:

Encouraging Connection

As we are in a world shaping us towards shallow encounters, isolation, and hurried lives, we place a high priority on fostering connection and meaningful relationships.

Engaging Deeply

As a network of Christians from varying faith traditions, we value space to question, learn, and grow in our understandings of God, humanity and creation.

Esteeming Vocation

We value the unique role media professionals play in our society, and celebrate those dedicated to their craft.


“I love coming alongside ‘Salties’ to support and encourage them with their work, and help them navigate some of the big things that come up at work while staying strong in their faith. These people are a real example of what it means to be salt. When we use salt, it is sprinkled… so when I think about being salt in a workplace, it’s the everyday things that count; how you handle yourself, your integrity and your compassion for people that makes a huge difference”

– DAYNA VAWDREY, Salt Facilitator & Broadcaster

what we do

You’ll be pleased to know that there are at least 300 Christians working as producers, directors, presenters, writers, journalists, editors, technicians, web-designers and a vast array of other vital roles within New Zealand’s media.

We support these people through:

PRAYER
We’re able to pray for these people, support and uplift them, encourage them in their faith and assure them that – as isolated as they may feel at times – they certainly are not alone.

PASTORAL CARE
We offer one-on-one pastoral care and we bring Salites together for training and networking.
We see a great opportunity to expand the engagement we are having with Salt members throughout NZ, especially to the pastoral care of our Salt members.

EVENTS
We plan to increase the number of events we organise for Salt members in Hamilton, Wellington and Christchurch.

LIBRARY
We run an old-school library (real paper books!) with subjects that run the gamut of creativity to spirituality and that have relavance to the media vocation in some way.
Salties can peruse the titles online, read reviews, and select their faves to borrow. We’ll deliver in NZ free of charge, and enclose a return postage-paid courier bag.

meet the team

Our team is small but mighty.

Petra Bagust

PETRA BAGUST

Salt Queen

A lovely familiar face on New Zealand TV, Petra took up the leadership of Salt in early 2020.

ELESHA GORDON

Salt Mover & Shaker

Elesha makes Salt happen!

Elesha Gordon
Frank Ritchie

FRANK RITCHIE

Salt Guru

Reverend Frank Ritchie is the chaplain for Salt. He is the Director and lead chaplain for Media Chaplaincy New Zealand, which offers personal and professional support to those who work in the news media.

Are you a Christian working in NZ’s media? Let’s talk.

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