Our shopping mall world offers us a never-ending array of pleasures to explore. Consumerism promises us a vision of heaven on earth – a reality that’s hyper-real. We’ve all experienced hyperreality: a candy so ‘grape-ey’ it doesn’t taste like grapes anymore; a model’s photo so manipulated that it doesn’t even look like her; a theme park version of life that tells us we can have something better than the real thing. But what if this reality is not all that it’s cracked up to be? Admit it, we’ve been ripped off by our culture and its version of reality that leaves us lonely, bored, and trapped. But what’s the alternative?